Q&A with Amanda Carr of We Wear Perfume

We caught up with Amanda Carr of We Wear Perfume to chat all about perfumery, innovation, cocktails... and everything in between!

Tell us a little about your new website, We Wear Perfume?

It's a bit like a style blog, but for perfume, with a 'buy now' button. I love looking at street-style blogs for the clothes inspiration, but also want to know what perfumes the people are wearing... but no one ever asks! So, we ask. We also feature interesting people's scent stories, what they like and why, and what they've worn over the years, with a direct link to buy them, if you are inspired. And we feature 'how to' shopping guides to help you buy from Duty Free for example.

What inspired you to create it?

Although there seems to be a lot of fragrance around, it's actually really hard to buy the best one for you. Shops are often a bit intimidating and sometimes the brand's description of a fragrance uses words we don't always understand, I mean what IS Labdanum? And how does ambergris actually smell? So I wanted to make it easier to find fragrances by discovering what other -cool and stylish- people wore, because chances are, if they look good, they smell good too, right?

What’s your current favourite perfume?

Almost impossible to say, it changes daily, but I've just got back from Pitti Fragranze, the niche fragrance trade fair and I am in love with Naomi Goodsir's fragrances, all four of them.

What’s your current favourite home fragrance?

I have expensive taste, I love Rachel Vosper's candles - Choysia is my favourite.

What's the biggest misconception in perfumery?

Ok, so perfume ISNT gendered, we all know that right? Boys can wear roses, girls can wear Eau Savage.

Buying fragrance as a gift can be tricky, do you have any advice on how to get it right?

More brands are doing sampling sets, featuring small vials of all their fragrances, for around the price of one bottle, which allows someone to try a few smells. The niche brands are really good at this, such as 4160 TuesdaysArquiste and Penhaligon's

What’s your favourite cocktail?

Negroni, every time!

Which is your favourite smelling cocktail?

Good question! I love the smell of a rum punch, it reminds me of the beach.

If you were to create a cocktail inspired by a perfume, which would you choose and why?

I wonder if Chanel No 5 would translate? Would be fun to try!

There are many perfumes which (purposefully) smell of alcohol: gin, whiskey, brandy, do you have any favourite fragrances which include these notes?

Yes, I love Angela Flanders' Aqua Alba scent, she made it in collaboration with Johnnie Walker Black Label, it smells of the islands around Scotland where whiskey is made, so it's very peaty, and smokey with a hint of the inside of a snuggly warm Scottish pub.

How do you make a perfume which includes gin, whiskey, brandy and Absinthe, which doesn’t make you smell like you have been boozing all night?

I'm not sure you do really... although absinthe is definitely mentioned in a few fragrance descriptions.

Which is your favourite perfumery in terms of innovation?

Maison Francis Kurkdjian is amazing, Francis is a living breathing perfume making machine, with interests in the arts, gardening, textiles, he's unstoppable.

What’s your favourite colour?

Indigo blue

What’s your favourite fruit?

Fresh dates

Which is your favourite fruit scent to be used in fragrance?


What’s your favourite bar in London?

I LOVE the Connaught, I love a bit of old fashioned stylish glamour.

What’s your favourite restaurant in London?

The River Cafe, closely followed by Riva in Barnes

What’s on your current playlist?

I've just finished listening to Angel Olsen's Burn Your Fire For No Witness, which is moody.

What’s next for We Wear Perfume?

I want to interview as many interesting people as possible to discover their scent stories, so we have an olfactory library of fragrant tales.....

Photo credit Maya Glaser

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