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Funkin launches trio of cocktail mixers to tap into 2016 trends

Mixer Trio

To tie in with consumer trends, we’re enhancing our offering with the addition of three new pre-batched mixers to our range. The additions include: Funkin Raspberry Mojito, Funkin Elderflower Collins and a brand new Funkin Sour Mix.

Funkin Raspberry Mojito

As the Mojito remains the UK’s No.1 selling cocktail* we’re adding a second mojito mixer to our range, Funkin Raspberry Mojito. Our classic Mojito Mixer is our No.1 selling cocktail mixer and as nearly 40% of cocktails created use white rum* and 45% of consumers experiment with variations on cocktails they know and like**, this marks the perfect time to introduce a new flavour. 

Funkin Raspberry Mojito is made with the finest raspberries, balanced with garden mint and Persian limes from Mexico. Using all natural ingredients, Funkin Raspberry Mojito provides a consistent solution for serving this delicious twist on a classic.

Funkin Elderflower Collins

We developed our Elderflower Collins Mixer in response to the growing popularity of gin and elderflower. Over the past two years, the UK gin category has seen a 28% increase in value, with the Collins being the No.1 gin cocktail while elderflower is one of the fastest growing botanical flavours, growing at 9.1% volume in the past year**.

Funkin Elderflower Collins is crafted using the finest Sicilian Lemons and British Elderflower. This high quality, 100% natural and balanced mixer is the perfect complement to a consumer’s favourite gin.

Funkin Sour Mix

Research shows that 61% of frequent cocktail drinkers consume sour cocktails* and the popularity of citrus fruits on menus continues with an increase of 26.6% year on year***. With this in mind, we have created our Funkin Sour Mix. This versatile cocktail mixer can be paired with a number of spirits including whiskey, gin and tequila, creating a wide range of cocktails for all seasons. Made from a blend of the finest Sicilian lemons, Persian limes from Mexico and pure cane sugar, Funkin Sour Mix can make the perfect sour without using an egg white—just shake to create thick foam.

Funkin Sour Mix, Funkin Raspberry Mojito and Funkin Elderflower Collins are available in cases of six 1-litre cartons and have a 12-month shelf life.

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